Purina Sued for Pure Claims – Reality about Pet Meals


A lawsuit was lately filed in opposition to Purina Petcare Firm within the state of New York. The lawsuit claims  Purina markets its pet meals “in a systematically deceptive method that lots of its merchandise are pure” – when the pet meals really comprise “a number of artificial substances.”

The lawsuit states: “Defendant clearly claims the Merchandise are ‘pure’ on the Merchandise’ label, capitalizing on the choice of health-conscious pet homeowners to buy pet meals that’s free from artificial substances.” The court docket paperwork present this instance:

The lawsuit continues: “Nevertheless, Defendant’s Merchandise comprise a number of artificial substances.” Examples of artificial substances offered have been “zinc sulfate, copper sulfate, calcium pantothenate (or D-calcium pantothenate), thiamine mononitrate, l-lysine hydrochloride, pyridoxine hydrochloride, and menadione sodium bisulfite advanced.”

Because of its misleading conduct, Defendant violates state client safety statutes and has been unjustly enriched on the expense of customers.”

Defendant’s labeling and promoting places forth a simple, materials message: the Merchandise comprise solely substances which can be pure. Affordable customers would perceive Defendant’s labeling to imply that the Merchandise comprise solely pure substances, and never any artificial substances.”

As a result of the labeling declare makes use of the phrase ‘and’ reasonably than ‘however,’ and doesn’t specify that the added nutritional vitamins, minerals and/or vitamins are artificial, an inexpensive client would count on that the ‘added nutritional vitamins, minerals and vitamins’ are pure as nicely.”

Do you agree? Does Purina’s label declare – “Pure Cat Meals with added nutritional vitamins, minerals & vitamins” transparently inform customers this pet meals incorporates un-natural (artificial) substances? Or is the assertion deceptive?

For extra data on this lawsuit pet homeowners can contact the regulation agency listed on the court docket paperwork:
BURSOR & FISHER, P.A.
Joshua D. Arisohn
Julian C. Diamond
1330 Avenue of the Americas, thirty second Fl.
New York, NY 10019
Phone: (646) 837-7150

Wishing you and your pet(s) the very best,

Susan Thixton
Pet Meals Security Advocate
Creator Purchaser Beware, Co-Creator Dinner PAWsible
TruthaboutPetFood.com
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What’s in Your Pet’s Meals?
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